Bionade

It all started in Hamburg. As a counter-model to the market, the world's first organically brewed lemonade has taken a unique path to success. To mark its 10th anniversary, BIONADE wanted to set an unforgettable example. With a completely unconventional gesture of thanks - and product presentation at the same time: the company erected a widely visible word monument from more than 6,600 BIONADE crates directly opposite the popular tourist attraction of the Landungsbrücken in Hamburg harbour. More than 6 metres high and over 100 metres long.

Concept, Design: Jörg Dittmann & Berend Brüdgam