Lufthansa
At the end of the pandemic, we are staging Lufthansa's core competence: bringing people together. Friends, family, business partners, loved ones - but also the dedicated people at Lufthansa itself. We are doing this by telling short, emotional stories without many words and always concluding them with the hashtag #TogetherAgain
The Ampersand. Development of a logo that expresses Lufthansa's new bond with its guests. Together with the Line "Lufthansa & You", the logo was affixed as a giant aircraft wrap to the plane that took its first flight after the pandemic to great media effect.
Credits
