BIONADE is more than just a smart, non-alcoholic and refreshing soft drink from Germany. As a counter-model to the market, the world‘s first  biologically brewed lemonade has been on a unique road to success. To celebrate its 10th anniversary, BIONADE wanted to leave an unforgettable mark. With a totally unconventional gesture of thanks – and product presentation at the same time: Using more than 6,600 BIONADE crates, the company constructed a highly visible word monument directly opposite the popular tourist attraction of the Landungsbrücken in the port of Hamburg. More than 6 m high and over 100 m long.

Bionade / Jörg Dittmann – Berend Brüdgam