Name and a logo development for an initiative by Nike Football appealing for more respect and tolerance in stadiums. The initiative was launched at a press conference in Berlin’s Niketown to mark the EURO 2012 qualifying match between Germany and Turkey. Present at the event as ambassadors were the national team players Nuri Sahin and Jerome Boateng. The Zero Intolerance label and matching collections will be used at all international matches with Nike teams participating.
Nike Football Germany / Jörg Dittmann – Florian Ludwig