Ghost Net Zero
My main task on this project was the Creative Directon, the development of the motion design as part of a flexible design system that translates the technical complexity into a clear UX.
A design based on a grid of longitude and latitude. With a flexible, gaming-inspired logo - for a goal that can only be achieved in multiplayer.
3D Motion Design // Logo & Typo Animations
2D Motion Design // Logo & Typo Animations
The colour look can be found in all advertising media. The water, animated with a vertex map, reflects the colour gradients of the world map from the app. The messages also appear in social media in the same way as the logo on the water.
Credits
beteiligte Agenturen:
AI Development: Microsoft; Film Production: Panthalassa; PR: Storypark
Marketingleitung:
Senior Projektmanager Websites & App: Mareen Lee; Forschungstaucherin: Gabriele Dederer
Werbeleitung:
Pressesprecherin für Meeresschutz & Plastikmüll: Britta König
Kreativgeschäftsführung:
Thomas Knüwer
Creative Direction:
Thomas Knüwer, Lorenz Ritter, Jörg Dittmann
Art Direction:
Designer: Pascal Constanty, Julia Fiedler, Niklas Wolf
Kundenberatung:
Stella Herbolzheimer, Elena Hinrichsen
Bottle Production:
aboutwater; Sales Manager: Maximilian Sanktjohanser
Copywriter:
Pascal Schweizer, Alisa Sawchuk; Production Manager: Stephan Gerlach; Final Artwork: Ralf Seelig; Art Producing: Alice Feja
Corporate Vice President and Chief Data Scientist:
Juan M. Lavista Ferres; EMEA Data & AI Lead Microsoft Philanthropy: Christian Bucher; AI Product Manager: Ursula Hardy; Applied Research Scientist: Zhongqi Miao
Custom Software Engineering:
Kai Krutzke, Theodoros Stougiannis, Eva Borges, Pia Köster, Lisa Strempel; Digital Product Design Specialist: Leonie Chilla
Director:
Sergio Penzo; DOP/Camera: Ruben Crespo; Drone Pilot: Lukas Fabian (via B Beasticx)
Music Production:
Mikis Meyer
Packaging Production:
RTS Scholz; Produktion / Beratung: Marco Cordes
Post Producer:
Ole Brand; Motion Designer: Christian Hilfinger, Karol Jaszkiewicz; DoP: Alexander Hildenberg
PR-Berater & Geschäftsführer:
Markus Mayr; PR-Managerin: Jonna Hoffmann
Ghost Net Zero
My main task on this project was the Creative Directon, the development of the motion design as part of a flexible design system that translates the technical complexity into a clear UX.
A design based on a grid of longitude and latitude. With a flexible, gaming-inspired logo - for a goal that can only be achieved in multiplayer.
3D Motion Design // Logo & Typo Animations
The colour look can be found in all advertising media. The water, animated with a vertex map, reflects the colour gradients of the world map from the app. The messages also appear in social media in the same way as the logo on the water.
2D Motion Design // GN0 Logo
Credits
beteiligte Agenturen:
AI Development: Microsoft; Film Production: Panthalassa; PR: Storypark
Marketingleitung:
Senior Projektmanager Websites & App: Mareen Lee; Forschungstaucherin: Gabriele Dederer
Werbeleitung:
Pressesprecherin für Meeresschutz & Plastikmüll: Britta König
Kreativgeschäftsführung:
Thomas Knüwer
Creative Direction:
Thomas Knüwer, Lorenz Ritter, Jörg Dittmann
Art Direction:
Designer: Pascal Constanty, Julia Fiedler, Niklas Wolf
Kundenberatung:
Stella Herbolzheimer, Elena Hinrichsen
Bottle Production:
aboutwater; Sales Manager: Maximilian Sanktjohanser
Copywriter:
Pascal Schweizer, Alisa Sawchuk; Production Manager: Stephan Gerlach; Final Artwork: Ralf Seelig; Art Producing: Alice Feja
Corporate Vice President and Chief Data Scientist:
Juan M. Lavista Ferres; EMEA Data & AI Lead Microsoft Philanthropy: Christian Bucher; AI Product Manager: Ursula Hardy; Applied Research Scientist: Zhongqi Miao
Custom Software Engineering:
Kai Krutzke, Theodoros Stougiannis, Eva Borges, Pia Köster, Lisa Strempel; Digital Product Design Specialist: Leonie Chilla
Director:
Sergio Penzo; DOP/Camera: Ruben Crespo; Drone Pilot: Lukas Fabian (via B Beasticx)
Music Production:
Mikis Meyer
Packaging Production:
RTS Scholz; Produktion / Beratung: Marco Cordes
Post Producer:
Ole Brand; Motion Designer: Christian Hilfinger, Karol Jaszkiewicz; DoP: Alexander Hildenberg
PR-Berater & Geschäftsführer:
Markus Mayr; PR-Managerin: Jonna Hoffmann