Together Again
At the end of the pandemic, we are staging Lufthansa's core competence: bringing people together. Friends, family, business partners, loved ones - but also the dedicated people at Lufthansa itself.
The Ampersand. Development of a logo that expresses Lufthansa's new bond with its guests. Together with the Line "Lufthansa & You", the logo was affixed as a giant aircraft wrap to the plane that took its first flight after the pandemic to great media effect.
We are doing this by telling short, emotional stories without many words and always concluding them with the hashtag #TogetherAgain
The Ampersand. Development of a logo that expresses Lufthansa's new bond with its guests. Together with the Line "Lufthansa & You", the logo was affixed as a giant aircraft wrap to the plane that took its first flight after the pandemic to great media effect.
Concept Idea, Logo, Key-Art, Motion Design // Jörg Dittmann
Concept Copy // Lorenz Ritter, Fabian Frese
27km // Regie:Alex Schiller DOP: Tim Höddinghaus